Sales automation has made the life of the average salesperson a lot simpler to follow-up and provide timely information to their prospects. This has resulted in increased productivity by being able to do more outreach through automation.
Since this approach of using automation tools for outreach is becoming pervasive, prospects are receiving too many emails. This is leading to a decline of engagement since prospects are being overwhelmed with automated outreach.
To augment the automation of template emails and differentiate yourself from your competitors sharing relevant, informative content to your prospects adds value and keeps you top of their mind. Studies have shown, salespeople that share content regularly are more likely to exceed quota. Sharing content that your prospect would find interesting builds a unique emotional connection and a deeper relationship.
How it works
We have built a proprietary content discovery system to find the best data sources for your prospects.
We use machine learning to know which content are most useful for you and your prospects
The content is available in Sharetivity or in your sales tool to share and nurture your prospects.