The first social search application based on shared web content..

PALO ALTO, California – August 31, 2010 – The importance of “word of mouth” on the Web is gaining speed, and Sharetivity is fueling the engine.

Sharetivity is launching a new service that will allow users to achieve personalized search results based on what they and others in their network have deemed worth sharing. The service, known as Sharetivity Social Search, allows users and their network to bring their Facebook shared content and likes into their own personal search engine.

“Users share pages they like,” notes Ankesh Kumar, CEO of Sharetivity. “Sharing is an army of a few hundred million people daily filtering the web. We let users filter the web, providing search results based on what Sharetivity users have already found interesting and relevant.”

Kumar provides a couple of scenarios: Since we often bookmark and save web content, imagine being able to go to your Sharetivity widget on your browser and easily conducting a search for piece of content. Or say you’re looking for a restaurant in Palo Alto, wouldn’t it be nice to come up with search results of restaurants that all of your friends within your personal network suggested?

Personalized search results are achieved by aggregating content shared via Sharetivity and Facebook Connect and pushing those pages to the top of search results. Rather than prioritizing pages based solely on relevant keywords, users can easily find content that has already been filtered through a human network. Sharetivity Social Search provides a side-by-side view of both traditional and social results, allowing users to re-share selections from either side and further customize the search experience.

Users can register directly through Sharetivity or via Facebook Connect, which will allow them to consolidate their Sharetivity links with their Facebook account to further personalize search sessions.

To access Sharetivity Social Search, go to http://www.sharetivity.com