Setting up triggers and keywords to find content that allows you to reach out to your prospect intelligently.
Triggers are words that an executive at a company may use to indicate their strategy. Which then a sales person can use to show how their solution can benefit the prospect and their company. Words like, initiative, imperative, objective.
We pre-populate them but you can add or delete.
Keywords are words specific to what you are selling. For example, if you are selling a data warehousing solution a keyword would be data warehouse.
We search for triggers and keywords on your prospects' website, Linkedin feed, Google news, Slideshare, 10Q's if publicly listed.